(一) Market opportunities: As we all know, the shoe industry is a big industry of hundreds of billions, the traditional competition is very fierce, "Jin Ruifu" aimed at heating shoes to replace the traditional winter shoes this market opportunity, after several years of research and development tests, and finally solve the big problem of heat without damage in sports, is now officially put into the market, 1.3 billion people, hundreds of billions of market space. 1, emerging industries: blue ocean market, large profit margin; 2, there is no competition: has not yet formed a brand pattern, "Jin Ruifu" is the first to introduce brand management charging warm equipment enterprises. 3, easy to promote: the product function is significant, a trial effect, experience marketing is easier to promote.
(2) Target market
1, the gift market: (elderly people) China has entered the aging in advance, the elderly are weak, the winter is strong dependence on heating equipment, children with gifts to filial piety market space.
2, outdoor operations: (professional group) oil field mining, military traffic police, railway and road staff, working environment is harsh working hours, need outdoor cold charging warm equipment, corporate welfare group purchase profit is high
3, cycling crowd: bicycle, electric vehicle, motorcycle travel crowd in winter driving difficult, hands and feet frostbite rate is very high, they need outdoor cold charging warm equipment, wholesale and retail quantity is large.
4, teachers and students groups: the school has very few heating conditions, can not be heated during class, the majority of teachers and students in winter learning environment is worrying, the campus market potential.
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